Niche Marketing Podcast

Brought to you by The Agency Guide

Niche Marketing Podcast

Brought to you by The Agency Guide

About the Podcast


Embark on an exhilarating journey with host John Bertino as he unveils the secrets to marketing success in various industry verticals —one niche at a time!


Join us on the Niche Marketing Podcast, where each series immerses you in a different industry vertical, exposing the game-changing strategies and tactics used by true experts of the space.


Whether it’s marketing a real estate business, an industrial product company, or CPG, - every guest on the Niche Marketing Podcast is a seasoned professional with deep industry-specific experience.  Our exceptional lineup of marketers share priceless insights and innovative approaches to empower you in the industries we explore. And we get them to share secrets that only insiders know. 


Get ready for a comprehensive exploration of niche marketing, covering everything from branding and content to SEO, advertising, communications, social media, and beyond. We leave no stone unturned in our quest to help you penetrate and dominate your chosen niche.

About John Bertino


John Bertino is a seasoned marketing consultant with over 17 years of experience.  Philadelphia-based, John founded The Agency Guide (TAG) in 2014; a service that  revolutionized the process of sourcing marketing solutions for small businesses. TAG's unique approach leverages a network of 250+ vetted agencies, consultants, and service providers and matchmakes them with brands of all sizes based on  a brand's individual needs, challenges, and budgets. 


A highly-regarded figure in the marketing sphere, John wears many hats. He's an international speaker, adjunct professor, and a regular presenter for SCORE a division of the Small Business Administration.  His deep well of marketing expertise is shared with a diverse range of audiences - from industry-leading global brands to emerging local businesses. Furthermore, John leaves a lasting impact on the academic world, shaping the future of marketing through his adjunct professor roles at Drexel University and the University of San Diego.


John's influence further extends into marketing community development and content creation. He leads the SoCal Marketing Club in San Diego and owns the NJ Content Studio, a cutting-edge content creator studio in the Delaware Valley.

Connect with John

Who is The Agency Guide


The TAG model allows brands to source better marketing partners with speed and confidence.


Our experienced team takes pride in helping you achieve your marketing goals.

The Agency Guide Blog


By John Bertino July 1, 2023
Finding the balance between automation and human touch in your outreach campaigns can be hard. With a mix of the right tools, though, you could improve your results. But with so many options out there, finding the right solution for your organization becomes excruciatingly time-consuming. The good news? We’ve done the legwork for you and…
By John Bertino July 1, 2023
When you’re starting from zero with SEO, and you’re focusing on whitehat SEO, you can’t get anywhere without email outreach. You need to reach a very targeted audience who manage or contribute to established websites that are relevant to your business. But even getting cold emails opened is a challenge — much less having them…
By John Bertino June 5, 2023
To a beginner in SEO, nothing sounds more mouthwatering than a list of easily attainable high DA (shorthand for Domain Authority) sites that accept guest posts. But a lot of these lists are painfully outdated or feature mostly worthless inclusions like Facebook and Twitter — as if you’re not already sharing your business on social…

Are you a Niche Marketing Expert?


If you're a niche marketer with deep expertise in a specific niche, we'd like to know about it.  Fill out this form to be added to our list of future guests.

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