Real-world marketing. 🎯 Niche strategies. Big results.
Each season, John Bertino and expert guests dive into new markets—from mortgage to food & beverage to industrial to nonprofits—with actionable insights on branding, SEO, paid ads, social media, and more.
Whether you're looking to dominate your niche or scale your business, this podcast has the strategies you need to crush it.
John Bertino is a seasoned marketing consultant with over 17 years of experience. Philadelphia-based, John founded The Agency Guide (TAG) in 2014; a service that revolutionized the process of sourcing marketing solutions for small businesses. TAG's unique approach leverages a network of 250+ vetted agencies, consultants, and service providers and matchmakes them with brands of all sizes based on a brand's individual needs, challenges, and budgets.
A highly-regarded figure in the marketing sphere, John wears many hats. He's an international speaker, adjunct professor, and a regular presenter for SCORE a division of the Small Business Administration. His deep well of marketing expertise is shared with a diverse range of audiences - from industry-leading global brands to emerging local businesses. Furthermore, John leaves a lasting impact on the academic world, shaping the future of marketing through his adjunct professor roles at Drexel University and the University of San Diego.
John's influence further extends into marketing community development and content creation. He leads the SoCal Marketing Club in San Diego and owns the NJ Content Studio, a cutting-edge content creator studio in the Delaware Valley.
The TAG model allows brands to source better marketing partners with speed and confidence.
Our experienced team takes pride in helping you achieve your marketing goals.
If you're a niche marketer with deep expertise in a specific niche, we'd like to know about it. Fill out this form to be added to our list of future guests.